There are many ways of selling your books. Most of them are completely missed by most people - even publishers don't think about some of these ways. The unique service you will get from GARDINER'S BOOK PR is simple, it's completely lateral and does not interfere with anything your publisher may (or may not) be doing. Your publisher will tell the trade and wait for "Sell Through". Sell Through is their term for getting the books shifted from the shelves. Well, that won't happen if you don't tell people it's there. Also, publishers often battle to get their books on the shelf in the first place! This is where our lateral marketing techniques also help. By making such a stir in the various media we approach the bookshops can't help but hear about your book and this aids the publisher in getting the books stocked. Sell Through will then only come if the people out there on the street hear about your book and how are they going to do that? Well here are just some of our methods. Remember you might not even know about a lot of what we do, but you will sell books.

Go and type in to google.co.uk "Philip Gardiner", then test it against a well-known author. You will note one thing. That the name of Philip Gardiner is seen all over the net in thousands of places. People will find me where they wouldn't expect. It sells books - because people don't want to be left out. If they think I am everywhere and my books are, then they think that the books are selling well and they want to know what its all about. Plus, by doing this hundreds of leads are created which simply bring you more customers. You need a website, it doesn't have to be difficult and we can sort this out for you using the same guys who structured mine (prices on application). We will get you seen, not just on google, but on yahoo, ask.co.uk and hundreds more. You will get spidered across the world, because people often forget that google for instance also has google.com, google.co.nz (New Zealand) etc etc.

We have an emailing and fax list of live press contacts. There are over 25000 contacts on this list and all from many genres. These are split into countries and so we can target, Great Britain, Europe, America, South Africa, Australia and New Zealand. We will write the Press Release and get it approved by you. But remember, we know what they are looking for and each release will be tailored to the specific market place. For instance, I chose some market sectors that my publicists were amazed at and got in there and sold books. I have a caravan, so I press released "Caravan Club Member Releases Major New Book" and got publicity; I am a marketing expert and did "Marketing Director Discovers Holy Grail" to all the marketing and pr magazines; all local press received "Local Man Uncovers the Secrets of the Holy Grail" and we got in!; blood was drank from the Grail and so I targeted Vampire, Horror, Pagan, Witchcraft and odd-ball magazines, ezines and newsletters with "Truth of Holy Grail Lies in the Blood" and we got in; we had "Philosopher's Stone" in the title and I got in all the Harry Potter websites and magazines - a very lucrative book selling market place. The list is endless when the mind is applied.

We also have an emailing list of those kinds of clubs, ezines, societies, journalists etc that you would not have even thought of. Including people who arrange conferences and lectures - getting you invited to those must be seen places.

You will need to write 2 or 3 articles from 500 to 3000 words and supply them to me. These need a stunning headline and to be interesting and not overtly pushing your book. These articles will go through a series of publicity campaigns for you starting with submissions to major magazines across the world, reducing down to medium and small magazines and then article submission programmes on the internet for ezines and like-minded websites to pick up! Getting your name everywhere.

Web-links and swapping. Once you have your website (if you don't already and you have listened to our advice regarding it) then we will spend hours on the internet getting your site linked to hundreds if not thousands of others of like-minded sites - thus bringing more interest and traffic.

We will ensure that "good reviews" of your book will be posted on the main amazon site which spiders to the other amazon sites and non-amazon sites around the world - thus ensuring good reviews are read by your prospective clients and that you get the upper hand! We will also ensure that good and independent reviews, by well-respected authors are posted everywhere and submitted to all those magazines and newspapers that run reviews. This review submission is essential.

All UK bookshops will be emailed and faxed about the book, including ALL Waterstones, Ottakers and Borders to ensure that they know about the book and offering book signings. All head office purchasing managers will also receive in the post the press release.

All UK radio stations and TV speciality programmes will be emailed AND faxed, as we have the direct numbers and addresses. The same can be done for USA, Canada, Australia and New Zealand.

These bullet points are just a few of the dedicated and lateral elements we will place into the marketing campaign to help you with Sell Through. All leads can either be sent directly to you from the media or via myself, where we will respond immediately, tell them we will be back to them and then forward onto yourself for booking dates, articles, interviews, book signings etc. Or they can be forwarded directly to your marketing or PR person in your publishers.

I will get lots of people wanting to review your book - if the book is good then there is not problem here, but be prepared to have lots of people wanting review copies. We allocated 50 review copies for Gnosis and ended up sending out 200!

To find out more including prices... and what we need from you Continue